Mitsubishi Motors South Africa (MMSA) has had a busy few years albeit somewhat under the radar. In addition to a few new vehicle launches, they are now expanding their local footprint by opening more Mitsubishi dealerships. This comes on the back of a highly successful 2021 with noticeable growth in sales. They saw an increase of 47.5% compared to the same period in 2019 and 71.5% more than in 2020. “Last year will be remembered as one of recovery and consolidation for the local automotive industry,” said Mitsubishi Motors South Africa (MMSA).
The Mitsubishi Triton lives in the high end of the market in terms of what it offers, but its pricing has always been aggressively affordable. Now Mitsubishi has thrown down a very serious gauntlet with the GL M/T 4×2 priced R115K lower than the next trim level.
The Mitsubishi ASX is the compact member of the extended Mitsubishi SUV range. It has been with us since 2011 and over that time has seen numerous upgrades and range shuffles that have kept it fresh and appealing in this most competitive segment of the South African market. The ASX is primarily an urban family vehicle, but it can take care of itself on dirt roads.
We all know electric and hybrid and hydrogen will be the drivers of our future cars. The costs of renewables are plummeting, while the ease of using them is improving rapidly, and in the background, Mother Nature has folded her arms and is tapping one foot in an increasingly menacing way. So we are all doomed to drive things that look like the Prius in future? Actually, no. Have a look at this if you think future motoring is going to be quiet and well behaved and really boring.
The Chinese car market is the bigger elephant in the other room. We often speak of the size and importance of the Indian car market, but China is different. For one thing, it is the biggest car market in the world, having overtaken the States more than a decade ago. It also has a bigger focus on luxury and lifestyle vehicles than India.
If you’ve been considering purchasing an electric vehicle to lessen your impact on the environment, you’ve likely come up against one of the major concerns most South African motorists have in this regard – namely, how difficult will it be to charge your vehicle on the go? The infrastructure for this type of thing is sadly still lacking in many countries to a large degree.
TomTom and what3words have teamed up with Mitsubishi Motors to make finding adventure easier than ever. The addition of what3words to the new restyled Mitsubishi Eclipse Cross means drivers can more easily identify, share and navigate to any location in the world using just three words. What’s more, in a world first, Mitsubishi Motors Corporation will be the first car company to offer what3words offline.
A Mitsubishi engineer has hinted that the next-generation Mitsubishi Triton bakkie will have a “very tough” and “very strong” hybrid powertrain. Due in a few years, it’s the first time this powerhouse will have the option of hybrid power which is an exciting prospect.
Its official, a fourth-generation Mitsubishi Outlander is due for launch in 2021 which will be sold as a 2022 model. The Japanese automaker recently announced what they had in store for the upcoming 2021 model year and it makes for interesting reading. Each of the current models will receive some attention and that includes the new Mitsubishi Outlander.
In July 2020, Mitsubishi Motors Corporation (MMC) announced its new three-year plan, aptly named ‘Small but Beautiful’. Mitsubishi has made their intentions clear as they aim to focus their resources on technology across core regions which also includes Africa.
The three-year ‘Small but Beautiful’ plan will concentrate on rationalising costs and enhancing overall profitability by implementing a good management foundation. Mitsubishi wants to see sustainable growth from fiscal 2020 to at least 2022.